{"id":6654,"date":"2025-07-24T14:52:52","date_gmt":"2025-07-24T14:52:52","guid":{"rendered":"https:\/\/main.voip.ms\/recurring-revenue-for-resellers\/"},"modified":"2026-04-30T19:32:39","modified_gmt":"2026-04-30T19:32:39","slug":"recurring-revenue-for-resellers","status":"publish","type":"post","link":"https:\/\/main.voip.ms\/fr\/blog\/recurring-revenue-for-resellers\/","title":{"rendered":"How to Build Recurring Revenue Streams as a VoIP Reseller\u00a0\u00a0"},"content":{"rendered":"\n<p>VoIP reseller recurring revenue is getting squeezed.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It\u2019s no secret that VoIP has become a cut-throat industry where companies undercut prices to stay competitive. In fact, it\u2019s expected for VoIP service prices to <a href=\"https:\/\/www.enterpriseappstoday.com\/stats\/voip-statistics.html#VoIP_Market_Growth_and_Adaptation_Statistics\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>further decrease in 2026 by 3-5%<\/strong><\/a>, narrowing VoIP resellers\u2019 margins even more.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Although companies try to survive in this commodity trap with hardware-install peaks and troughs, it\u2019s just <strong>too<\/strong> <strong>risky when compared to a predictable monthly recurring revenue model<\/strong> (MRR) \u2013 especially as customers can port their phone systems to a different provider in days and, most of the time, for free.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The only way to thrive as a white-label VoIP reseller is by <strong>building recurring revenue streams on top of the VoIP system<\/strong> to boost price and decrease churn rate, while focusing on scalability.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">VoIP MRR Metrics Explained (ARPU, churn, LTV, and More)\u00a0\u00a0<\/h2>\n\n\n\n<p>Before we go into ideas and strategies for your service offerings, it\u2019s important to go over the main VoIP (Voice over Internet Protocol) MRR metrics:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monthly Recurring Revenue (MRR)<\/strong>: Total amount of revenue that enters the business account every month from seats, DIDs, SMS, E-911 fees, etc. It\u2019s the main KPI to monitor the growth of your telecom business.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Average Revenue Per User (ARPU)<\/strong>: How much the average seat is bringing to the company each month.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gross margin<\/strong>: Percentage of the profit left after paying the wholesaler.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gross MRR churn<\/strong>: How much recurring revenue you lost this month before upsells.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Net Revenue Retention (NRR)<\/strong>: The percentage of revenue you keep after cancellations, plus upsells.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer Lifetime Value (LTV)<\/strong>: The total gross profit a seat should generate before it churns.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Tracking these KPIs is key to ensuring you\u2019re on the right track to success. But how can you break the ceiling and increase your MRR?&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of Profitable VoIP Bundles\u00a0\u00a0<\/h2>\n\n\n\n<p>As a telecommunications service provider, there are many additional services you can add to a VoIP bundle to upsell your product while offering a cost-effective solution to your customers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We recommend <strong>creating a 2&#215;2 profitability matrix<\/strong> in order to understand what is gold and what\u2019s just glitter.&nbsp;&nbsp;<\/p>\n\n\n\n<p>On the horizontal axis, go with customer demand for these features (how much your customers want them), and on the vertical axis, go with net profit per seat\/account (gross margin after direct costs).&nbsp;&nbsp;<\/p>\n\n\n\n<p>This matrix should give a <strong>good idea of which features to add ASAP<\/strong>, which ones to add to your pipeline for later, and which ones to ditch entirely.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Some VoIP bundle ideas with high margins that are usually recommended include:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Managed endpoint security or MDR<\/strong>: 24\/7 threat monitoring through an EDR agent installed on customers\u2019 devices. You can use AI for triage and have a human respond to threats. Enhanced security is in the <a href=\"https:\/\/www.kaseya.com\/resource\/2025-msp-benchmark-report\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>top three revenue drivers of MSPs<\/strong><\/a>.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cloud firewall or SD-WAN appliance<\/strong>: Improves call quality and makes the network more secure against hackers.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>24\/7 helpdesk<\/strong>: Provide premium reactive support at a higher rate.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Network Operations Center support (NOC)<\/strong>: Proactive monitoring and management of IT infrastructure.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Business SMS and fax-to-email<\/strong>: Have all types of communication in one place, so clients don\u2019t have to subscribe to different providers. These usually come at cheap wholesale rates, making them highly valuable.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI call analytics and compliance recording<\/strong>: Real-time transcription and PCI redaction satisfy QA teams and finance regulators.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Remember that the more services your customer signs up for, the <strong>less likely they are to change to one of your competitors<\/strong>. They will rely on you for several different situations, making the switch more difficult.&nbsp;&nbsp;<\/p>\n\n\n\n<p>So, in addition to increasing your margins, you\u2019re also decreasing your churn rate.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>RELATED:<\/strong> <a href=\"https:\/\/voip.ms\/blog\/pbx-business-phone-system\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Teach your clients how to choose the best PBX phone system for their business<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Designing High Conversion VoIP Pricing Packages\u00a0\u00a0<\/h2>\n\n\n\n<p>Improving your product by adding new features means also updating your pricing \u2013 your product has just become more valuable, after all.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Although you can stick with the pricing structure you already have and sell everything else as add-ons, we don\u2019t recommend it. The <a href=\"https:\/\/bestreviews.net\/best-voip-systems\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>best VoIP services<\/strong><\/a> know what they\u2019re doing, and it\u2019s much more common to <strong>provide straightforward pricing tiers<\/strong>.\u00a0\u00a0<\/p>\n\n\n\n<p>In general, it\u2019s best to go with three different plans, but you can add more or less depending on the service you provide. You can <strong>also have a separate plan called Enterprise that is quote-based<\/strong> for a customized offer, relying on personalized customer needs.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For this case, you should think of adding extra advanced features, other cloud-based services, integration with third-party apps and software, and whatever else your clients need to ensure unified communications.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example of what a 3-tiered pricing structure could look like, considering the bundles mentioned above:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Basic<\/strong>: Phone standard features.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intermediate<\/strong>: Business communications (phone + SMS messaging + helpdesk).\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Best<\/strong>: Everything in the previous plans + IT and security.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Depending on your strategy and customer base, you can also choose different billing:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seat-based<\/strong>: Best for smaller businesses. You can mitigate the impact of heavy callers in your margins by limiting international calling or adding a fair use clause.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use-based<\/strong>: Best for BPO and call centers that prefer a pay-as-you-go model that aligns with their traffic spikes and CRM usage.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hybrid (seat-based with an included bundle of minutes + overage minutes)<\/strong>: Best for UCaaS and multi-site firms.\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>RELATED: <\/strong><a href=\"https:\/\/voip.ms\/blog\/best-white-label-voip-reseller-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>We\u2019ve listed the 6 best VoIP reseller programs<\/strong><strong>&nbsp;<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO and Content Marketing for a VoIP Reseller Business\u00a0\u00a0<\/h2>\n\n\n\n<p>Unfortunately, having the product priced perfectly with your target\u2019s demand is just half the fight. <strong>Marketing is key for VoIP resellers<\/strong>, the same way it is for any other company.&nbsp;&nbsp;<\/p>\n\n\n\n<p>SEO and content marketing play an important role in getting prospects on your website, showcasing your expertise, and building trust \u2013 all essential elements for selling a VoIP subscription.&nbsp;&nbsp;<\/p>\n\n\n\n<p>There\u2019s a whole world regarding this type of B2B marketing waiting to be explored, but some of the basics include:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building topical keyword clusters that are relevant to your service. Examples: VoIP and security, VoIP for small businesses, VoIP for restaurants, cheap VoIP, communication solutions, etc.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Following <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google\u2019s Helpful Content guide<\/strong><\/a>.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adding schema markup, FAQs, and other technical elements for AI overviews.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adding lead magnets, such as cost-savings calculators or a recorded demo.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repurposing content for other distribution channels, such as newsletters and LinkedIn.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showcasing user-generated content (UGC) on your website.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>RELATED: <\/strong><a href=\"https:\/\/voip.ms\/blog\/voip-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to learn the best marketing strategies for VoIP Resellers<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reducing VoIP Churn Rates\u00a0\u00a0<\/h2>\n\n\n\n<p>Getting new customers is great, but maintaining them is even better. For a recurring revenue model to work, <strong>your users have to stay with you<\/strong>, and that\u2019s only possible by reducing the churn rate.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Everything starts with excellent onboarding and customer experience. Customers who don\u2019t know how to properly use your product don\u2019t usually stick around for long.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In general, <strong>onboarding should take between 30 and 90 days<\/strong> to guarantee customer success. The timeline should look something like the following:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong kickoff: 1-on-1 demo or a built-in setup guide.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Initial training: Live training sessions, on-demand webinars, or thorough documentation on how to use the product.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regular follow-ups: A dedicated account manager or automated emails, touching base on how the product use is going and asking if the user needs help.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p>From there on, it\u2019s showing you care about your customers\u2019 business by checking quality of service before receiving a customer support ticket, sending monitoring alerts, and other small things that make a big difference.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>RELATED:<\/strong> <a href=\"https:\/\/blogvoip.stageweb.com.ar\/voip-branding-for-resellers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>How to build customer relationships that last? Invest in great branding!<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It\u2019s Time to Start Compounding VoIP Reseller Revenue\u00a0\u00a0<\/h2>\n\n\n\n<p>Building recurring revenue streams is key to surviving in the competitive world of VoIP solutions. To get yourself started, here are your next steps:&nbsp;&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Check with your current customer base to understand their main pain points or any third-party services they use with your VoIP.\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Build a 2&#215;2 profitability matrix with the information gained to define your business model.\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Decide on whether you\u2019ll also be reselling these services or creating them in-house.\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Create a tiered pricing structure to cater to the new features.\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Upsell to current customers.\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Provide excellent onboarding and technical support, and continuously monitor KPIs.\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li>Market plans and gather new clients.\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<p>As a bonus tip, check out our fully customizable <a href=\"https:\/\/voip.ms\/solutions\/voip-reseller\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>VoIP<\/strong><strong> <\/strong><strong>reseller program<\/strong><\/a>, which comes at low rates for maximized profit margins.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/voip.ms\/solutions\/voip-reseller\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"http:\/\/voip.stageweb.com.ar\/wp-content\/uploads\/2026\/04\/image-25.png\" alt=\"voip reseller program\" class=\"wp-image-6070\"\/><\/a><\/figure>\n\n\n\n<p><em>This is a guest post by our friends at <a href=\"https:\/\/bestreviews.net\/\"><strong>Best Reviews<\/strong>.<\/a> <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VoIP reseller recurring revenue is getting squeezed.&nbsp;&nbsp; It\u2019s no secret that VoIP has become a cut-throat industry where companies undercut prices to stay competitive. In fact, it\u2019s expected for VoIP service prices to further decrease in 2026 by 3-5%, narrowing VoIP resellers\u2019 margins even more.&nbsp;&nbsp; Although companies try to survive in this commodity trap with [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[59],"class_list":["post-6654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-guest-blogging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build Recurring Revenue Streams as a VoIP Reseller\u00a0\u00a0 - voip.ms<\/title>\n<meta name=\"description\" content=\"We created this recurring revenue for resellers guide to help you thrive in a competitive market and build a lucrative reselling business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/main.voip.ms\/fr\/blog\/recurring-revenue-for-resellers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build Recurring Revenue Streams as a VoIP Reseller\u00a0\u00a0 - 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