Turning prospects into actual customers is a tedious task. Moreover, spending several hours on cold calling only to have a few somewhat-qualified leads can be even more frustrating. But crossing your fingers and wishing for new customers is not the ideal way to run your business. Fortunately, there is a better and more effective way to engage with your prospects and generate new leads.
With an open rate and a response rate much higher than social media reach out, phone calls, and email altogether, SMS/MMS marketing serves as an excellent lead generation channel for your business. But how can you generate leads through SMS/MMS? In this article, we will discuss some of the tips that will help you and your business to generate more leads through SMS/MMS marketing.
1. Capture leads through a number
First and foremost, place your business phone number in as many places as possible so people can reach out to you. Make sure that the number is available on your website, paid ads, Facebook page, and business cards. Additionally, also ensure that you have an automated message setup when someone does send a text on the number. Your business can use this automated reply as a way to introduce your business or services.
2. Focus on CTA
It is imperative to ensure that every message that goes to your potential and existing customers includes a strong call-to-action (CTA). This will encourage your audience to take action, resulting in a higher number of leads for your business. While creating a CTA, make sure it is simple and easy for the reader to understand. For instance, “Leave your review and get a chance for an 80% off coupon on your next order!”
3. Provide value
Simply sending a message because it has a higher open rate will not bring more leads to your business. For prospects to click through your call-to-action, they must find some value in your messages. Therefore, target prospects based on their behavior and segment your list to make your campaign more effective. Provide them with coupons and different offers for signing up for your newsletter and likewise.
4. Personalize your messages
One of the good things about SMS/MMS marketing is that you can personalize the messages sent to your prospects. With personalization, there are better chances of leads to interact with your messages. To do so, you can use any data you have collected from them until now and then customize the messages. For instance, you can include the first and last name of the prospect at the beginning of the message before sending it out.
5. Time is of the essence
Of course, your prospect will have a smartphone with them all the time. However, it doesn’t mean they would like to receive messages at any time of the day. Therefore, run some tests and analyze what timings prospects are happier to receive messages and what time of the day results in a higher open and response rate.
Final Thoughts
SMS/MMS is one of the best ways to interact and engage with customers. Businesses are increasingly leveraging the power of SMS/MMS marketing to generate more leads and boost their sales. If you are not using it already, VoIP.ms provides an SMS/MMS functionality to engage and interact with customers.
